Why the first price matters more than ever right now

Pricing a home has always mattered. But in today’s market, it’s having a bigger impact than it did just a few years ago.

I’m having more conversations right now about where to price—and where not to price—than I have in a long time. The reason is simple: buyers are paying closer attention, and they’re moving more deliberately.

That’s changing how homes perform once they hit the market.

The First 7–10 Days Matter Most

When a home first comes on the market, that’s when it gets the most exposure. It shows up as a new listing, it hits buyer alerts, and it tends to attract the most attention it will ever get.

If the price is right, you’ll typically see strong activity early—showings, interest, and in some cases, offers.

If it’s not, buyers often hesitate. They wait, watch, and compare it to other options. And once that initial momentum is lost, it’s difficult to get it back.

Why “Testing the Market” Is Riskier Right Now

In a more aggressive market, pricing high and adjusting later sometimes worked. Buyers were moving quickly, and inventory was limited.

That’s not what we’re seeing today.

Buyers are more patient. They’re watching price reductions. They’re willing to wait for the right opportunity.

When a home starts too high, it often ends up chasing the market down instead of meeting it where it is.

What I’m Advising Sellers Right Now

Every home is different, but the strategy is more consistent than it used to be.

• Price with intention, not optimism
• Prepare the home so it shows at its best
• Pay attention to how buyers are actually behaving—not just what the headlines say

When those pieces come together, homes are still selling—and in many cases, selling well.

Final Thought

The goal isn’t just to get your home on the market. It’s to position it so it performs the moment it hits.

If you’re thinking about selling and want to talk through pricing in your specific neighborhood, I’m happy to walk you through what I’m seeing right now.